In a recently resurfaced clip from 1996, Jeff Bezos detailed Amazon’s strategy to launch a massive online bookstore despite numerous challenges with internet technology at the time.
He emphasized the incredible growth of the web, estimating a 2300% annual increase in users, and the necessity to offer customers a compelling value proposition to overcome technical inconveniences.
Bezos’ early view of Amazon as a technology-centric company focused on customer satisfaction foreshadowed the company’s eventual scale and influence. Fans and commentators have been marveling at how different Bezos looked and spoke back then.
