The Coca-Cola logo, an emblem known universally, may harbor more meaning than meets the eye. According to branding expert Richard Lau, the logo incorporates a subtle hidden message—a smile embedded in the flowing extension of the second “C,” symbolizing warmth and happiness.
This nuanced design feature enhances consumer perception of the brand, forging subconscious feelings of positivity and pleasure.
Originating from a recipe developed in 1886, Coca-Cola’s logo has seen minimal changes, with the well-loved red-and-white cursive script becoming a cultural icon by the mid-20th century.
Online communities have recently taken notice of such hidden details, waxing poetic about how the logo’s fluidity and timelessness translate across different cultures and languages.
This hidden smile perfectly embodies Coca-Cola’s mission to “open happiness” to the world.
